I led marketing for Azeeza’s Resort Holiday 2026 collection, taking it from content plan to launch. I built the content calendar, styled and directed the shoots, and shot and edited the campaign across on-model, editorial, and founder-led content, including a New Year’s Eve edit timed to the season. For the launch, I worked with the team to upload the full assortment to Shopify. I built the homepage and carried the collection through email and SMS in Klaviyo and across the brand’s Instagram.
Homepage Launch
Sourced the hero image and wrote and edited the homepage copy.
Email and SMS
Wrote, designed, and deployed every email and SMS in Klaviyo, timed to the social calendar.
Social
Edited and published every post, scheduled in sync with the email and SMS rollout.
Editorial
Co-shot, directed, and edited.
Campaign Reels
Directed, shot, and edited.
Founder-Led Reels
Directed, shot, and edited in full.