For Azeeza’s Valentine’s Day 2026 campaign, I developed the creative concept: a vintage embroidered handkerchief folded into a fortune teller, with each fold leading to a different way to shop the edit, from gowns to separates. I shot and edited the campaign film and carried the concept through the Valentine’s Shop launch across email, SMS, and Instagram.
Campaign Film
Sourced the handkerchief for in-house embroidery, then shot, edited, and published the film.
Email and SMS
Wrote the email and SMS copy, and sourced and edited the imagery.
Valentine’s Shop
Built and merchandised the Valentine’s Shop, and edited the imagery.
