ROEM · Website Redesign
I redesigned ROEM’s Shopify site to better fit the brand and make it easier to shop. I rebuilt the navigation so each category sits next to campaign imagery. I set up filters, color swatches, and shop-by-color edits so customers can find full looks in one color. I added more on-model photos and video to show fit. I also uploaded the full product catalog and optimized images and listings for search, including alt text and meta descriptions.
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